ON AIR
Chichén Itzá is currently at the center of a major legal dispute. Researchers from INAH filed a formal complaint before the FGR. The main reason is the commercial use of the site to promote the 2026 World Cup. Currently, this case has sparked an intense debate about heritage preservation.
Researchers denounce commercial exploitation
Academics are accusing an improper commercial use of the archaeological zone. In their view, using the World Cup Trophy at the site violates protection laws. For this reason, they decided to go to federal authorities. They believe that the image of the pyramid should not be used for marketing purposes.
However, the institute maintains a different position. INAH ensures that the event had all the required legal permits. Additionally, they stated that all safety protocols were strictly followed. Therefore, the institution claims the promotion was completely legal and controlled.
The impact of the 2026 World Cup in Mexico
This conflict arises at a key moment for the country. Mexico is preparing to host the biggest football celebration in history. Consequently, brands and organizations seek iconic spaces for their global campaigns. Nevertheless, the use of historical monuments always generates divided opinions.
On one hand, some see an opportunity for global tourism promotion. On the other hand, experts demand absolute respect for history. Currently, the FGR will analyze the evidence presented by the researchers. The goal is to determine if any administrative or legal fault occurred during the event.
