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Commercial Media Kit

Official LOGO + tagline

The MERA rebranding marks the beginning of a new era full of innovation and growth, symbolized by a promising sunrise. MERA now adopts a fully lowercase format, representing an accessible and modern aesthetic.

The tagline accompanying the official logo is: Mission, Values, Results. Leaving behind Corporate and/or Group, it is simply MERA.

*When the word MERA is used in a text, it should always be written in uppercase letters.

Primary identity

Full color

alt=”Primary logo”>

Full color with tagline

alt=”Primary logo with tagline”>

Official colors

One color with tagline

alt=”Secondary logo one color with tagline”>

Two colors with tagline

alt=”Secondary logo two colors with tagline”>

White color

alt=”Secondary white logo”>

White with tagline

alt=”Secondary white logo with tagline”>

Official Colors

Keeping the MERA green as the primary color, it has been reimagined in two harmonious gradients. These gradient tones not only reflect a positive and contemporary perspective but also symbolize MERA’s commitment to a sustainable future.

MERA GRADIENT
for print and digital uses

LIGHT BLUE
alternative color

HEX #81CFF4
R129 G207 B244
C50 M0 Y0 K0
PANTONE 297 C

AQUAMARINE BLUE
alternative color

HEX #8CBCC4
R136 G203 B196
C50 M0 Y28 K0
PANTONE 564 C

GREEN
FOR ACCENT
alternative color

HEX #93C01F
R147 G192 B31
C50 M0 Y100 K0
PANTONE 376 C

SECONDARY GREEN
for 2-color print

HEX #55882B
R85 G136 B43
C70 M25 Y100 K10
PANTONE 370 C

MERA GREEN
when printing
in one color

HEX #024D25
R2 G37 B77
C92 M41 Y100 K45
PANTONE 7483 C

Typography

The primary font for all uses is MONTSERRAT in all its visual weight variants (THIN, REGULAR, SEMIBOLD, BOLD and BLACK).

*If the Montserrat font is not available in texts, it can be substituted with the secondary font ARIAL.