Commercial Media Kit
Official LOGO + tagline
The MERA rebranding marks the beginning of a new era full of innovation and growth, symbolized by a
promising sunrise. MERA now adopts a fully lowercase format, representing an accessible and modern
aesthetic.
The tagline accompanying the official logo is: Mission, Values, Results. Leaving behind Corporate and/or
Group, it is simply MERA.
*When the word MERA is used in a text, it should always be written in uppercase letters.
Primary identity
Full color

Full color with tagline

Official colors
One color with tagline

Two colors with tagline

White color
White with tagline

Official Colors
Keeping the MERA green as the primary color, it has been reimagined in two harmonious gradients. These gradient tones not only reflect a positive and contemporary perspective but also symbolize MERA's commitment to a sustainable future.
for print and digital uses
alternative color
HEX #81CFF4
R129 G207 B244
C50 M0 Y0 K0
PANTONE 297 C
alternative color
HEX #8CBCC4
R136 G203 B196
C50 M0 Y28 K0
PANTONE 564 C
FOR ACCENT
alternative color
HEX #93C01F
R147 G192 B31
C50 M0 Y100 K0
PANTONE 376 C
for 2-color print
HEX #55882B
R85 G136 B43
C70 M25 Y100 K10
PANTONE 370 C
when printing
in one color
HEX #024D25
R2 G37 B77
C92 M41 Y100 K45
PANTONE 7483 C
Typography
The primary font for all uses is MONTSERRAT in all its visual weight variants
(THIN,
REGULAR,
SEMIBOLD,
BOLD
and
BLACK).
*If the Montserrat font is not available in texts, it can be substituted with the secondary font
ARIAL.
THIN
REGULAR
SEMIBOLD
BOLD
BLACK
You can download the typography at the following link:
Correct and incorrect uses

✔ Correct space and background

❌ Do not rotate or flip

✔ Proper use of colors and elements

THINK DIFFERENT
❌ Tagline changed and logo distorted
For any inquiries regarding the new branding, its usage, or materials, please contact:
-
Social Media: socialmedia@meracorporation.com