Commercial Media Kit

Official LOGO + tagline


The MERA rebranding marks the beginning of a new era full of innovation and growth, symbolized by a promising sunrise. MERA now adopts a fully lowercase format, representing an accessible and modern aesthetic.

The tagline accompanying the official logo is: Mission, Values, Results. Leaving behind Corporate and/or Group, it is simply MERA.

*When the word MERA is used in a text, it should always be written in uppercase letters.

Primary identity

Full color
Primary logo
Full color with tagline
Primary logo with tagline

Official colors

One color with tagline
Secondary logo one color with tagline
Two colors with tagline
Secondary logo two colors with tagline
White color
Secondary white logo
White with tagline
Secondary white logo with tagline

Official Colors


Keeping the MERA green as the primary color, it has been reimagined in two harmonious gradients. These gradient tones not only reflect a positive and contemporary perspective but also symbolize MERA's commitment to a sustainable future.

MERA GRADIENT
for print and digital uses
LIGHT BLUE
alternative color

HEX #81CFF4
R129 G207 B244
C50 M0 Y0 K0
PANTONE 297 C
AQUAMARINE BLUE
alternative color

HEX #8CBCC4
R136 G203 B196
C50 M0 Y28 K0
PANTONE 564 C
GREEN
FOR ACCENT
alternative color

HEX #93C01F
R147 G192 B31
C50 M0 Y100 K0
PANTONE 376 C
SECONDARY GREEN
for 2-color print

HEX #55882B
R85 G136 B43
C70 M25 Y100 K10
PANTONE 370 C
MERA GREEN
when printing
in one color

HEX #024D25
R2 G37 B77
C92 M41 Y100 K45
PANTONE 7483 C

Typography


The primary font for all uses is MONTSERRAT in all its visual weight variants (THIN, REGULAR, SEMIBOLD, BOLD and BLACK).

*If the Montserrat font is not available in texts, it can be substituted with the secondary font ARIAL.

THIN

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

SEMIBOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

BLACK

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

You can download the typography at the following link:

Correct and incorrect uses


Correct use example of the logo

✔ Correct space and background

Incorrect use example of the logo

❌ Do not rotate or flip

Correct use example of the logo

✔ Proper use of colors and elements

Incorrect use example of the logo

THINK DIFFERENT

❌ Tagline changed and logo distorted

For any inquiries regarding the new branding, its usage, or materials, please contact: